Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
The Meaning of Success
December 8, 2015
All of the MHSAA’s fall season tournaments have ended. A small sliver of our hundreds of member school teams are clutching championship trophies.
Thankfully, those few trophies do not define success.
Some teams won their first ever MHSAA Regional title this fall, and a few more won their first MHSAA District championship ... and those go down in their local lore as the most successful teams in those schools’ histories. Deservedly so.
But even those situations do not define success adequately.
Some teams had their first winning record in many years. Some teams didn’t accomplish that goal but won twice as many games as the year before; and they rightfully claimed their seasons a success.
Some teams lost almost every game but kept pulling together without back-biting or complaining. And that too is success.
I once told a team of T-ballers I was coaching that they had a perfect record: six wins and six losses. Six times they had to deal with victories; six times they had to deal with losses. That’s also a good definition of success.
And finally ... singer/songwriter Sam Baker has written this lyric about his aspirations to play professional ice hockey: “I failed well; and that made all the difference.”