Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
No Further Review
December 15, 2015
The rise of instant replay came with the hope if not the promise that errors by officials could and would be corrected. Now we know those expectations are not being realized.
In many cases this fall, we have watched college and professional football instant replay officials stand by helplessly because the rules of replay would not permit them to change the call on the field. In many other cases, we have watched instant replay officials make wrong calls from the replay booth.
We have always known that the high school level would not be able to perform extensive instant replay review – we don’t have the number and quality of camera angles at our games to judge the plays. But now we know that the existence of such technology does not assure the accuracy of decision-making.
So, let the so-called higher levels interrupt and prolong their games with questionable procedures that are resulting in as much acrimony as accuracy. Turns out that on this matter, the high school level is lucky to lack the resources of the college and professional game. For us, there’s no need for further review of further review.