Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Wakeup Call
January 8, 2016
For many years we have observed and heard about the negative effect of non-school basketball on the high school game – the emphasis on offense more than defense, competition more than practice, fast-breaks more than fundamentals, etc.
It has also been widely reported that the atmosphere surrounding non-school basketball feeds undue influence and athletic-related transfers that trouble high school basketball and tarnish the trophies of some of the teams advancing in MHSAA tournaments.
We also observe that an increasing number of high school games are being arranged in a format that is typical of non-school basketball. It’s a steady stream of games from early morning to late at night, arranged by outside entities who spare local high school athletic directors the work of administering the game, but who retain all of the revenue for themselves, sharing none with schools.
The promoters say they don’t need to provide revenue to the school because they are providing a platform for the players. So, as with non-school basketball, it’s becoming less about school and team and more about a few star players and the next level.
This is not really school-sponsored, educational athletics. It’s becoming a recruiting service.
Schools better wake up, and take back their program!