Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
News Cycle is Downward Spiral
January 15, 2016
I’ve come to distrust most of what I read, hear and see in the news.
This is the result of reading, hearing and seeing reports about topics I know a lot about. When I read, hear and see how badly the facts are mangled and otherwise misrepresented by media reporting about my world, I figure the same must be true of news coverage of most everything else.
It is rare that coverage is factually accurate, fair and free of bias. I have to confess, this can be true of the complimentary stories about school sports; it is not only true of the critical stories.
The loss of long-form reporting by professional media who have spent many years with the topics and persons involved has affected all news reporting; but nowhere have the cuts been deeper than the always under-funded programs of lower profile, like media attention to school sports as compared to college and professional sports.
Into the void created by cutbacks in professional media coverage at the local level are newcomers with self-appointed titles and self-made websites and little relationship to the history of the topic, rationale for the rule or respect for people who gained authority by devoting lifetimes to that which the neophyte has discovered expertise overnight and without effort.
And now, fueled by social media, misinformation goes viral. Often without understanding of or accountability to facts. And usually with anonymity.