Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
One Thing
March 11, 2016
One of Michigan’s finest athletic directors is Plainwell’s Dave Price, who recently encouraged me with a school newspaper article about a student who epitomizes school sports, Plainwell High School senior Jessica Nyberg. She participates for the Trojans in swimming & diving, basketball and soccer.
Trojan Torch staff writer Jordan Raglon featured Jessica in an article on Feb. 17, citing how much teammates and coaches value her companionship and leadership. The author cited her accomplishments in all three sports, but what caught my attention was this statement by Jessica: “If there was one thing sports has taught me, it’s that everyone matters.”
I can’t think of a better theme for school sports, or a better mission for educational athletics.
At its best, school sports teaches that teamwork works. That substitutes who practice with peak performance push the starters to even higher levels of performance, and turn some starters into stars.
At its best, school sports finds room for every student, regardless of ability or disability, to be a part of the team so long as the student meets the standards of eligibility, decorum, discipline and dedication the school and team demand.
At its best, school sports understands that “everyone matters” means that no student is above the rules, and that failure to apply rules to one student devalues other students who have complied with the rules.
With the attitude that “everyone matters,” teams tend to come together, discrimination tends to end, and fair play advances.