Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Time and Money
March 29, 2016
Early in the current presidential campaign, several candidates postured to claim the support of Evangelical Christians. I found it all pretty phony. How do you know what’s really in a person’s heart?
I was once told that the best way to discern what may be in a person’s heart is to look at two indicators.
- Look at their calendar. How do they spend their time?
- Look at their checkbook. How do they spend their money?
Talk is cheap. What’s really important to a person is reflected in their calendar and checkbook (or credit card receipts): How do they spend their time and their money?
So, in this work of school sports, if we are truly committed to educational athletics, it will be obvious in how we – schools and the MHSAA – spend our time and money.
- Do we daily spend time promoting and protecting our brand of youth sports?
- Do we annually budget adequate funds for the purpose of designing, delivering and defending policies and programs that maximize the benefits of school sports to students, schools and society?
This will provide the proof of our commitment.