Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Neighborhood Pressure
June 7, 2016
Of all the forces working to cause adolescent youth to focus on a single sport to the exclusion of others, one of the most insidious and impactful is “neighborhood pressure.” It’s “keeping up with the Joneses” applied to youth sports instead of house, car and boat.
Some parents feel like bad people if they do not only facilitate but also force their child to keep climbing the sports ladder, moving from neighborhood team to select team to elite team, and from a season experience to a year-round commitment, and from local participation to a schedule that requires out-of-town travel for both games and practices.
“If the neighbors do this for their son or daughter, what kind of parent am I if I don’t do this for my child?”
Actually, the answer is that you are the smart parent – one who has read the literature and has learned that early and intense sport specialization is not best for your child’s future in sports or in life. Sport specialization is a less healthy experience – physically, emotionally and socially – for children ages 6 to 12; and it is no more likely to result in success in high school sports or a college athletic scholarship than a balanced youth sports experience.
All the intense specialization is certain to do is cost much more money than a college scholarship is worth, assuage parents’ consciences and give them topics to talk about at neighborhood gatherings.