Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
School Sports Benefits
June 14, 2016
The May 2016 issue of Kappan features an article by an assistant professor at Texas A & M and a doctoral academy fellow at the University of Arkansas who argue in favor of school-sponsored sports. They cite benefits to students, schools and communities:
“Student-athletes generally do better in school than other students – not worse. Opening high school sports to girls in the 1970s led to a significant and meaningful improvement in female college-going and workforce participation. Tougher academic eligibility requirements that schools place on athletes have decreased dropout rates among at-risk students.
“Schools that cut sports will likely lose the benefits that school-sponsored sports bestow. Removing these activities from K-12 education would likely have negative effects on historically underserved school communities. As was the case with the Great Depression, less-privileged families would be less able to afford the expense of having their children participate in organized sports due to the cost of travel and registration fees of club organizations.
“We do not contend that school-sponsored athletics are perfect and should be preserved exactly as they are, even in the face of financial constraints. In tough financial times, everything should be scrutinized. Sports are no exception. But when we look at the larger body of evidence, we find that sports are a tradition in U.S. education that has genuinely benefited students and their school communities.”
One by one the article (with the unfortunate title “History and evidence show school sports help students win”) disposes of typical arguments against school sports:
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That sports participation has no role in academic development and may undermine it.
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That European-style club programs would enable adolescents to participate in sports while eliminating negative influences that school sports have on academics.
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That eliminating school-sponsored sports will increase student participation in other extracurricular activities.
The evidence, according to the authors, does not support those arguments. Click here to read the article.