Marketing Through Middle Schools

October 8, 2013

Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself:  “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”

Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.

Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.

Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.

The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.

School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.

School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.

More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.

An Extraordinary Choice

May 11, 2018

A decade and a half ago when there was a vacancy on the staff of the Michigan High School Athletic Association, my colleague Randy Allen mentioned that I should take a look at an impressive young guy from southwest Michigan. A guy I had never met, or even heard of. A 29-year-old by the name of Mark Uyl.

I did take a look, and a second, and a third. Given his youth, I realized this might be the first person I would hire who not only would outlast me on the MHSAA staff, but who also would be both youthful enough and experienced enough to lead the MHSAA after me.

When, at the conclusion of the Representative Council’s spring meeting on Monday, MHSAA President Scott Grimes announced the selection of Mark Uyl to be the next MHSAA executive director, he said, “It was the easiest decision of the weekend.”

I consider the assembly of an outstanding MHSAA staff, and the swift succession of Mark Uyl to executive director, to be among the most significant contributions of my turn to lead the MHSAA.

Mark has the philosophy, people skills and practical knowledge of local school sports that made him the obvious choice. His connections and communication skills make him an extraordinary choice. He will do great things during his turn to lead this extraordinary organization.