Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
The Curse of Cutting
July 22, 2016
The current cover story for the summer issue of a national magazine for coaches and athletic directors tries to make “The Case for Cuts.” The author, from a private school in New England, fails the task.
He argues, for example, that cutting kids can be beneficial because athletes who sit the bench build resentment and that “keeping kids can lose kids.” Not true for good coaches.
He flippantly says that other opportunities are available to kids who get cut. Not true in most places.
The calling of a coach in school-sponsored sports is not to make things easy for himself or herself and to make it hard for kids to find healthy peer groups. The calling of a coach of educational athletics is to reach, engage and motivate as many students as possible in learning life lessons and developing interests and skills for physical activity that will last a lifetime.
School sports is not “The Apprentice” where kids get fired for a poor tryout. School sports is more often a safety net to help young people get fired up for school and life.
Every student we can keep engaged in school sports is a future advocate for school sports, as are these student-athletes’ parents.
Every kid we cut, and his/her parents, will more likely become our critics. If the school sports program has no time for me, or for my son or daughter, then I’ll have no time for it – no time to attend events or volunteer, much less the inclination to donate funds or vote for tax increases.
Coaches who cut teams for their convenience today cut the connection with people who most want to be involved. As much as anything, this threatens the future of school-sponsored sports.
Occasionally, facility limitations may require great creativity or, as a last resort, cutting; but almost always for outdoor sports and generally for indoor sports, cutting is an avoidable curse – one that should be exorcised from educational athletics.