Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Sixth-Grade Status
August 12, 2016
Membership Resolutions for the Michigan High School Athletic Association for the 2016-17 school year are now due. This is an annual rite of summer for school boards and governing bodies, intended to be a time when those entities recommit to following all the rules, all the time.
A new wrinkle in the routine is the opportunity to include 6th-graders in middle school membership. Approximately two-thirds of member middle schools are doing so.
What is not known to us through the Membership Resolution process is how those 6th-graders will be involved – where the school will have separate 6th-grade teams and where 6th-graders will be part of teams for 7th- and/or 8th-graders.
Junior high/middle schools which join the MHSAA at the 6th-grade level may allow 6th-graders to participate with 7th- and 8th-graders in individual sports (e.g., bowling, cross country, track & field, swimming & diving, tennis and wrestling). With the approval of their middle school leagues, this may occur also in team sports.
The MHSAA’s Junior High/Middle School Committee will depart from other standing committees by meeting twice during 2016-17 and subsequent school years. Its full agenda will include a review of how 6th-graders are being accommodated by middle schools and their leagues.
All of this is under the over-arching goal to involve more students in school-sponsored sports at younger ages, and to capture their interests and meet their needs within the philosophies of educational athletics.