Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Scheduling Solution
September 27, 2016
One of our state's consistently best high school football programs needed a ninth game this season but could find no opponent within the state of Michigan. It was able to find a game with an equally prestigious football program in an adjacent state that was having the same problem – the "problem" of being such a formidable program year after year that other schools shied away from scheduling them.
Two different schools in two different states with two different football playoff formats and qualifying procedures, facing the same problem.
This helps to demonstrate that it is not any particular football playoff system that is at the heart of high school football scheduling difficulties. Much more at fault is human nature. One could change the qualifying system or double the number of qualifiers so that even winless teams make the playoffs, and some schools would still refuse to schedule others, which would then have to travel out of state to complete their schedules.
The solution to football scheduling will have very little to do with expanding the playoff field or changing the qualifying criteria. It is only when the scheduling of varsity football games is removed from the local level and assigned to the MHSAA that all teams will play the opponents that are closest to them in enrollment and location. Hard to fathom that will ever occur. But then, no team would have to travel out of state, or even across the state, to complete a varsity football schedule.