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Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
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Guild and Guide
December 2, 2016
Today is the first meeting of the full Michigan High School Athletic Association Representative Council of the 2016-17 school year. This is the meeting that tees up some of the topics for action by the Council in March and May.
Posted on the meeting room wall will be banners that remind Council members of the over-arching topics previously identified for 2016-17:
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- Define and Defend Educational Athletics
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Promote and Protect Participant Health and Safety
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Serve and Support Junior High/Middle School Programs
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Recruit and Retain Contest Officials
If we are to make any headway on these topics during this school year and beyond, then we must see the MHSAA’s role is to be both a guild and a guide.
On my bucket list for personal travel is a trip to the mountains of Peru where for a week my wife will weave and I will hike. She will be with a guild that allows her to learn more about her craft, while I’ll be on a high altitude trail to Machu Picchu with a guide that keeps me from getting lost or discouraged.
In similar ways, the MHSAA must be an organization that provides opportunities for people to learn the art of athletic administration and then both points the way and steadies the step of coaches and administrators. We must help new officials get started and stay with it. We must aid and direct team captains and other student leaders.