Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Why They Don’t Officiate Anymore
December 16, 2016
Several years ago, the Michigan High School Athletic Association produced a series of radio and television spots in which MHSAA registered officials explain why they officiate. For the third time in the past 12 years (2004, 2012, 2016), the MHSAA conducted an extensive survey of former MHSAA officials to identify the reasons individuals have left the avocation of high school officiating.
From the 1,065 responses to the 2016 survey, it is demonstrated that career and job changes continue to be the top reason why individuals leave officiating. This has been the No. 1 reason in all three surveys.
Local association politics was again the No. 2 reason, which was the same second place reason in 2012. However, in the 2004 survey results, local association politics was sixth. This illuminates the reality that over the past 12 years there has been a significant shift from local schools hiring officials to using assigners in many, if not all, sports. The concerns are not so much with the association itself (training, recruiting, retaining) but with the assigning dynamic within the association or local area. Many recent MHSAA policy changes and most MHSAA in-service training have focused directly on assigners, and this survey confirms that this must continue and expand.
The next three most common reasons for leaving MHSAA officiating continue to be lack of sportsmanship by coaches, lack of sportsmanship by spectators, and low game compensation. The sportsmanship concerns from these adults must be continually addressed by all MHSAA constituent groups to improve the working conditions for officials.
The MHSAA increased tournament officiating fees at the start of the 2016-17 school year, and many local leagues and conferences have done the same. The reality is that many leagues and conferences are still playing “catch up” from the long fee freezes in the late 2000s and early 2010s when Michigan schools were in historically bad financial shape.
A significant reason to leave officiating seen in all three surveys is the official’s family situation. Many have indicated they left officiating due to time away from their spouse or children, or because of travel time or a family move. These reasons have been in the top 10 in all three surveys, and could have ranked higher had these individual questions been combined into one single category.
One troubling trend from the 2016 survey is that lack of sportsmanship by players was inside the top 10 (No. 7) for the first time since 2004. In 2012, this issue with students was No. 11. This may show that players are much more apt to argue, criticize or demonstratively disagree with calls than years ago.
(This posting was prepared with the assistance of MHSAA Assistant Director Mark Uyl.)