Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Not Right for Us
March 7, 2017
The proposal to utilize KPI Rankings to seed the District and Regional rounds of the MHSAA Boys and Girls Basketball Tournaments should not be adopted by the Michigan High School Athletic Association.
This is no criticism of KPI Rankings per se, or of its creator who is assistant athletic director at Michigan State University; but it’s not the right thing to do for our statewide high school basketball tournaments.
The KPI rankings is one of a half-dozen means used by the NCAA to seed its Division I Men’s Basketball Tournament. But the proposal before us is that KPI rankings become the one and only system for seeding the MHSAA’s tournaments. There would be no other criteria and no human judgment.
The result would be seeding that misses important details, like which teams are hot and which are not at season end, and which teams have recently lost players to injuries or ineligibilities and which have had players return.
KPI ranks teams on a game-by-game basis by assigning a value to every game played. A loss to an opponent with a poor record is considered a “bad loss” and has a negative point value. A win over an opponent with a good record is considered a “good win” and earns a positive point value. Margin of victory is a factor.
This is a nice tool for the NCAA to use, along with a variety of other tools and considerations that its billion-dollar budget can accommodate, but none of which is proposed for seeding the MHSAA tournaments. KPI Rankings is not sufficient as the one-and-only seeding criterion for MHSAA tournaments.
Moreover, dependence on a seeding system owned by a single individual, who is outside the MHSAA office, and who has the potential to move from MSU to anywhere across the USA, is a poor business strategy.
If there is to be seeding, there are more appropriate ways to do it for the high school level. But first there needs to be clearer consensus that seeding is a good thing to do, philosophically and practically. In the MHSAA we do this sport by sport, and level by level. And the jury is still out for seeding in Michigan high school basketball.