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Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
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Balancing Football Playoffs
April 18, 2017
Every time the Michigan High School Athletic Association Football Playoffs have been expanded, two voices have been heard – one complaining that too many teams or divisions have watered down the tournament; the other advocating that every school should qualify for the tournament regardless of its regular-season performance.
The playoffs have expanded from 32 to 64 to 128 to 256 to 272 teams; and for 2017, with the addition of 16 more 8-player teams, to 288 of the 626 MHSAA member schools’ football teams in Michigan.
We have reached the point where 46 percent of the schools which sponsor football qualify for the Football Playoffs, and we are approaching closely the point of qualifying every team with winning records during the regular season.
Those stats sound about right for a collision sport conducted mostly outdoors in a cold climate for teenagers. A longer tournament is unwise; a larger tournament is unneeded.
What is needed and wise is more attention to the regular season, and especially to practices which occur at least five times more frequently than games. That’s where the teaching and learning of football skills and life lessons can be everyday occurrences for every team in Michigan.