Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Anniversary Celebration
May 9, 2017
Mixing work and family obligations is not recommended for marital bliss; and I’ve done pretty well over the years at not taking my work home to the extent that my family felt like the second team. However, once a year I insist that my wife comes to work with me. That was last Saturday night.
The Michigan High School Athletic Association’s Officials Awards & Alumni Banquet occurs each May, just about the time I should be considering a nice night out for my wife as we celebrate our wedding anniversary and Mother’s Day. So, one might think I am asking for trouble by making this event our big night out.
Yet it works. For if there is one thing the Officials Banquet demonstrates, it’s the power of partners and family.
Time after time last Saturday evening, officials thanked spouses for their support. For keeping late dinners hot and uniforms clean, of course; but also for savoring the stories that sports officials have so many of and share so vividly.
Officials know what it means to have a partner, and to have his or her back in good times and bad.
Officials are a part of a big family of people with affinity for one another that often grows into deep and abiding, lifelong affection.
It wasn’t just longevity that was applauded last Saturday; partners and extended families were honored as well. Not a bad way to celebrate a 45th wedding anniversary.