Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Tournament Divisions
May 26, 2017
The spring 2017 issue of benchmarks published by the Michigan High School Athletic Association examines tournament classification in this state and around the country [Click for this issue]. Editor Rob Kaminski anticipated this would be a breaking story in Michigan.
In late March, the MHSAA Representative Council approved a second 16-team playoff for Class D schools in 8-player football, starting this fall – 2017.
Then in early May the Council approved the move from four traditional classes (A, B, C, D) to four equal divisions (1, 2, 3, 4) in boys and girls basketball and girls volleyball, effective with the 2018-19 school year.
The growth in 8-player football schools (from 24 in 2011 to 60 today) predicated the football change, while an 18 percent decline in the Class D enrollment cap over the past decade (248 in 2007-08 to 203 in 2017-18) was making the change to equal divisions in basketball and volleyball more sensible each year.
The objection of smaller schools to the equal divisions format in these sports has diminished over time as the Class D enrollment range has shrunk. If the change to equal divisions had occurred for 2017-18, the change would be from a Class D maximum of 203 students to a Division 4 maximum of 216 in girls volleyball, 212 in girls basketball and just 208 in boys basketball.