Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Imperfect Patriots
July 12, 2017
Perhaps the most loyal thing a patriot can do for his or her country is to point out its flaws.
Even before this country’s Independence Day, people were at work to form a union that was imperfect at its start and remains so today. Some of its many flaws have been corrected, even as new flaws have been revealed.
We have imperfect patriots to thank for forming this nation and for helping this nation improve itself. Flawed people of conscience and courage have helped a young nation see itself as it was and also as it could become.
Some patriots have been famous, a few infamous, but most unrecorded in any historical account as they lived and labored in ways that improved their local community and, unknowingly, contributed to change they might not have imagined possible, improving everything from race relations to recycling to renewable energy.
This nation’s patriots are not merely those who lived at the birth of this nation. Every generation has had patriots who have been as important for nation-building as those in the 1700s. Patriots are found in and out of government. In homes and places of worship. They are found in the for-profit business world and in nonprofit organizations.
When, out of sincere loyalty, a person brings constructive criticism to a cause, that person helps to build and better the enterprise. It is as true of this imperfect organization as it is of our nation.