Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
Valuable Volunteers
July 18, 2017
One of the most encouraging aspects of the job I have enjoyed for more than 30 years is what I see on display whenever I attend regular-season contests and Michigan High School Athletic Association tournaments. It's the many volunteers who make the events run smoothly.
From parking lot supervisors, to ticket sellers and ticket takers, to concession stand cooks and servers, to program sellers, to the dozens of people needed to time and measure and otherwise administer large meets in individual sports ... volunteers are the blood pulsing through the veins of school-sponsored sports events.
They work in numbers that amaze me; they work with consistency and longevity that humbles me. They show up years after their own children were participants. I can attend the same event several years in a row and see most of the same volunteers serving year after year. Serving with enthusiasm and with joy, and with no more compensation than a T-shirt, sandwich and soft drinks.
Appropriately, our trophies and medals go to the top-performing student-athletes. But my gratitude goes to these many behind-the-scenes adults.
Thanks for another great year.