Marketing Through Middle Schools
October 8, 2013
Often, when I’m not sure that a big change in a policy or procedure of the Michigan High School Athletic Association would be good or bad for school sports in Michigan, I ask myself: “If we were creating the MHSAA for the first time today, would we do this? Would this change be what we do today?”
Applying this question to the subject of 6th-graders, I believe we would create an association and develop rules that would engage 6th-graders and serve them. Sixth-graders would not be orphans, but a part of the MHSAA, just as they are a part of most of our member school 7th- and 8th-grade buildings.
Young people are starting sports much younger today than 100 years ago when the MHSAA was created, or 50 years ago when the MHSAA was incorporated. If the MHSAA were created today to serve any students before 9th grade, I’m certain it would not leave out 6th-graders who are walking the same halls with 7th- and 8th-graders, and who have been playing competitive sports almost since the first day they starting walking at all.
Furthermore, I’m one of many with this opinion: the most important thing we can do to enhance high school sports is to grow junior high/middle school sports programs.
The earlier we disconnect young people from non-school sports and engage them in school-sponsored sports, the better our chances are of keeping high school athletic programs healthy, and the better our prospects are of keeping both participation rates and conduct standards high.
School sports is in competition for hearts and minds of young people. Our competition includes movies, jobs, cars, video games, boyfriends and girlfriends and club sports . . . especially club sports.
School sports needs to market itself better, and part of better is to be available earlier – much sooner in the lives of youth.
More contests at the junior high/middle school level and more opportunities for 6th-graders should be parts of our marketing strategies on behalf of educational athletics generally.
The Other Mr. Forsythe
August 8, 2017
The modern world is quick to dismiss pioneers who paved our way, but it would be wrong to diminish the accomplishments of those who gave form and function to school-sponsored sports in Michigan.
It was a time when travel was arduous and communications were slow. A time when the fundamentals of sports we take for granted today were being determined. A time when the basic rules of competition and eligibility we have today were being developed.
No single person has done more than L. L. Forsythe to shape school sports in Michigan, and the nation. This is Lewis L. Forsythe, not Charles E. Forsythe, the first and longest-serving executive director of the Michigan High School Athletic Association.
In 1918-19 and again in 1923-24, L. L. Forsythe served as president of the MHSAA’s predecessor organization, the Michigan Interscholastic Athletic Association, which operated from 1910 to 1924. He served on its board of control from 1921 to 1924.
When the MIAA gave way to the MHSAA in 1924, L. L. Forsythe was elected president of its Representative Council, and he served unpaid in that position for 18 consecutive years (1924 to 1942).
L. L. Forsythe served on the Executive Committee of the newly forming National Federation of State High School Associations from 1922 to 1940, and was the young national organization’s vice-president for 15 of those 18 years.
During these years, the MHSAA commenced state tournaments in seven sports and the National Federation ended national high school tournaments in all sports. Playing rules moved from a local hit-and-miss process to a national system that emphasized standardization and safety. Much that we do routinely now was a matter of first impression then.