Loss of Innocence

May 30, 2014

Last school year we were criticized for not looking before we leapt to the conclusion that some international transfer students at several schools were not eligible, and for ruling them ineligible for the then maximum allowable period of one calendar year.

In several cases – both school employees and others – told us that the students weren’t good basketball players, notwithstanding that it was people with interests in basketball who brought the students to our state, and that those people and others with basketball interests lobbied hard on the students’ behalf.

It turned out, almost without exception, those who appealed most ardently for the eligibility of an international transfer student actually had the least appealing cases. 

In the case of one student, we discovered an online video made a year earlier, taped while the student was still abroad, touting his height and demonstrating his basketball ability. Not about basketball, you say?

In another case where “basketball was not the issue,” a student later committed to play basketball for an NCAA Division I basketball program in 2014-15. He went from “mediocre” to the Mid-American Conference without ever playing his senior season of high school?

We were criticized during 2013-14 for being too suspicious, but the results of 2013-14 will make us even more suspicious in 2014-15.

Fortunately, the MHSAA will have a more complete set of tools to address transfer students this fall than it has had at any time in its history; and after what has been happening in recent years, people seem ready – even impatient – for the MHSAA to be enabled to move with more might when students – either international or domestic – transfer for athletic reasons.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.