The Long View

May 8, 2012

 “. . . when you start fretting the day-to-day, you lose track of the long view,” says the protagonist in Charles Frazier’s latest novel Nightwoods.

It’s easy to do.  Easy to get tied up in daily concerns and controversies that cloud our ability to concentrate on long-term goals and objectives and the big themes that should be apparent in our daily activities.

Day-to-day fretting causes heartburn for investors who ignore their long-term investment strategies and goals.  It sidetracks businesses which lose track of long-term goals for the sake of boosting a quarterly earnings report.  It affects politicians who, while keeping an eye on polls, take their eye off their principles.  It’s probably taking a toll on school administrators who feel compelled to improve students’ test scores more than to infuse students with a passion to be lifelong learners.

I’m aware of some in our work who are able to refocus on the long view by getting away from the daily grind; but I know others who find the best way to refocus on the meaning and purpose of our work is to go to an event.  Just be a spectator where you’re not on duty, not responsible for anything.  To observe the action and emotion and school/community spirit.  To see a coach counsel a dejected player.  To watch an official make a tough call with perfect mechanics and people skills.

The day-to-day fretting may not disappear, but it gets placed in a much better perspective.  The long view.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.