Little League Lessons

September 12, 2014

Little League Baseball turned 75 years of age this year, and the anniversary had shone a media spotlight on the organization even before a hard-throwing female pitcher stole the show at the Little League World Series last month.
Little League’s veteran CEO Steve Keener gave Street & Smith’s Sports Business Journal (Aug. 4-10) the same words we’ve said often to ourselves about school-sponsored sports. He said:  “... our mission today is the same as it was 75 years ago. We just have to find different ways to tell the story ...”
One of Little League’s responses to this challenge parallels our own. In the words of Sports Business Journal, Little League “has turned its website into a vast resource” for league administrators’ tools, for coaches education and for parents.
Like school sports, Little League has different parents today than years ago. “For them, the youth sports fields aren’t so much a destination as a path;” and they need help navigating the pressures from instructors selling lessons, travel leagues promising exposure to college recruiters and professional scouts, and coaches of other sports who threaten that without year-round specialization, the “next level” will be beyond their child’s reach.
Like school sports, Little League still preaches the benefits and encourages multi-sport participation; but Little League has succumbed to pressure and now offers a fall program in addition to its late spring and summer program. Keener explained to Sports Business Journal: “... leagues were going to offer a program in the fall with Little League or without it, so he’d prefer they be subject to the same oversight as they are in the traditional season. ‘We offer it because we can’t stop it,’ Keener said. ‘We can’t make it go away. So we have to live with it and manage it.’ ”
We have often talked about taking a similar approach to summer basketball, 7-on-7 football and other programming that is currently outside the quality control that some school administrators and coaches think is needed.

Living With Change

December 1, 2017

One of the odd and irksome scenes I observe occurs when a relative newcomer to an enterprise lectures more seasoned veterans about change. About how change is all around us, and inevitable. About how we must embrace it and keep pace with it.

All that is true, of course; and no one knows more about that than the veteran being subjected to the newcomer’s condescension.

No one “gets it” better than those who have lived and worked through it. Short-timers can’t claim superiority on a subject they’ve only read or heard about.

Who has the deeper appreciation of change in our enterprise? The person who started working before the Internet, or after? Before social media, or after?

Who has keener knowledge of change in youth sports? The person in this work before, or after, the Amateur Athletic Union changed its focus from international competition and the Olympics to youth sports?

Who sees change more profoundly? The one who launched a career before the advent of commercially-driven sports specialization, or the one who has only seen the youth sports landscape as it exists today?

Who can better evaluate the shifting sands: newcomers or the ones who labored before colleges televised on any other day but Saturday and the pros televised on any other day but Sunday (and Thanksgiving)?

Where newcomers see things as they are, veterans can see things that have changed. They can be more aware of change, and more appreciative of its pros and cons. They didn’t merely inherit change, they lived it.