Little League Lessons

September 12, 2014

Little League Baseball turned 75 years of age this year, and the anniversary had shone a media spotlight on the organization even before a hard-throwing female pitcher stole the show at the Little League World Series last month.
Little League’s veteran CEO Steve Keener gave Street & Smith’s Sports Business Journal (Aug. 4-10) the same words we’ve said often to ourselves about school-sponsored sports. He said:  “... our mission today is the same as it was 75 years ago. We just have to find different ways to tell the story ...”
One of Little League’s responses to this challenge parallels our own. In the words of Sports Business Journal, Little League “has turned its website into a vast resource” for league administrators’ tools, for coaches education and for parents.
Like school sports, Little League has different parents today than years ago. “For them, the youth sports fields aren’t so much a destination as a path;” and they need help navigating the pressures from instructors selling lessons, travel leagues promising exposure to college recruiters and professional scouts, and coaches of other sports who threaten that without year-round specialization, the “next level” will be beyond their child’s reach.
Like school sports, Little League still preaches the benefits and encourages multi-sport participation; but Little League has succumbed to pressure and now offers a fall program in addition to its late spring and summer program. Keener explained to Sports Business Journal: “... leagues were going to offer a program in the fall with Little League or without it, so he’d prefer they be subject to the same oversight as they are in the traditional season. ‘We offer it because we can’t stop it,’ Keener said. ‘We can’t make it go away. So we have to live with it and manage it.’ ”
We have often talked about taking a similar approach to summer basketball, 7-on-7 football and other programming that is currently outside the quality control that some school administrators and coaches think is needed.

“Tournacation”

February 9, 2018

Here is one of several gold nuggets from Tom Farrey, executive director of the Aspen Institute, in a piece commissioned by the British Broadcasting Company and published in late December.

A study by George Washington University found that what children wanted most from sport was the chance to play and to try their best, guided by a coach who respects them.

Of the 81 reasons they gave for why sports were fun, “winning” came 48th, “playing in tournaments” 63rd, and “traveling to new places to play” 73rd.

Children’s wishes, however, are not always put first, as parents compete to provide what they believe are the best opportunities.

In the U.S., for instance, there may be no better example of the state of play than the growth of the “tournacation,” a term merging “tournament” and “vacation.”

At one of the nation’s largest children’s football (soccer) tournaments, in rural New Jersey, a drone in flight is best positioned to see the scale of such an event.

Up there, you can see the 75 pristine pitches that will host more than 600 teams of children aged nine to 14, chasing shiny balls, in shiny uniforms.

The cars of thousands of parents mass at the playing fields’ edges.

A two-day event such as this is an opportunity for organizers to make serious money, in this case up to $1,250 per team.

That’s on top of travel and hotel costs of as much as $500 and the $3,000 or more many parents pay each year to their child’s club.

It is an industry built on the wallets of parents, and the chase for opportunities to play in college, perhaps with a scholarship.

What the drone can’t see is how many other children – those who aren’t early bloomers, or whose families don’t have the funds, or time, to take part – have fallen away from the game.

They are often unable to join the best teams, which have the best coaches, training environments, and access to college scouts.

Football (soccer) has declined among those left behind, with fewer children joining either local teams, or playing informal games in the park.

Since 2011, the number of six- to 17-year-olds who play football (soccer) regularly has fallen nine percent to 4.2 million, according to the Sports and Fitness Industry Association.

The number of children who touch a football (soccer ball) at least once a year, in any setting, was down 15 percent.

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