Lift
November 11, 2011
Not too long ago there was a television commercial that depicted a huge jumbo jet taking off. Then the pilot spoke about what it takes to lift such a large load off the ground.
The pilot said that to get such a huge weight off the ground you don’t go with the wind. You go against it. He said, “What pushes against us, lifts us up.”
There is no question that this is the recent story for the MHSAA which, momentarily in 2008, was knocked off balance by an adverse judgment by a federal court. In many respects, the MHSAA is stronger – financially and in other ways – because of 2008. The bad times made us better.
I’m hoping we will be able to say the same about local school sports generally a few years from now. That these bad times made us better. That today’s headwinds gave us the lift we needed to reach new and improved heights in school-based sports.
Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.