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Second Half by MHSAA

Lift

November 11, 2011

Not too long ago there was a television commercial that depicted a huge jumbo jet taking off.  Then the pilot spoke about what it takes to lift such a large load off the ground.

The pilot said that to get such a huge weight off the ground you don’t go with the wind.  You go against it.  He said, “What pushes against us, lifts us up.”

There is no question that this is the recent story for the MHSAA which, momentarily in 2008, was knocked off balance by an adverse judgment by a federal court.  In many respects, the MHSAA is stronger – financially and in other ways – because of 2008.  The bad times made us better.

I’m hoping we will be able to say the same about local school sports generally a few years from now.  That these bad times made us better.  That today’s headwinds gave us the lift we needed to reach new and improved heights in school-based sports.

In Others’ Words

August 22, 2014

I’ve read and heard multiple times – so I’ve come to believe it’s at least partly true – that one of the techniques that marketing departments or agencies use when developing campaigns to promote a product or service is to look at it from the consumer’s, customer’s or client’s perspective.
The point is often brought home that if management would use this technique as much as marketers, then management would be more effective and would label itself, rather than marketers, as the “creative team.” It chafes me to hear a CEO say he or she wants to know what “creative” has to say about a sponsorship initiative before the CEO will offer an opinion.
Thinking about what our customers want doesn’t require that leaders suspend their personal beliefs or reverse experience-based opinions. It merely asks that we look at things from a different and sometimes even opposite point of view. And to be truly revealing, it asks that we try to put into words where other people stand on a particular topic.
It asks us to actually try to describe what our customers see from where they stand and what they say they want. For example, in our work, it would ask administrators to think about and actually describe what coaches want, and vice versa. And it asks both coaches and administrators to think about and put into their own words what student-athletes want, and what their parents want.

This has been an ongoing part of my life, provoked I suppose by my marriage of 42 years to a woman whose political views often point 180 degrees from my own. And this approach has been especially enlightening on school sports’ most troublesome topics, some of which we are tackling at this time, like ...

  • Out-of-season coaching rules
  • Junior high/middle school programming
  • Health and safety mandates