Lift

November 11, 2011

Not too long ago there was a television commercial that depicted a huge jumbo jet taking off.  Then the pilot spoke about what it takes to lift such a large load off the ground.

The pilot said that to get such a huge weight off the ground you don’t go with the wind.  You go against it.  He said, “What pushes against us, lifts us up.”

There is no question that this is the recent story for the MHSAA which, momentarily in 2008, was knocked off balance by an adverse judgment by a federal court.  In many respects, the MHSAA is stronger – financially and in other ways – because of 2008.  The bad times made us better.

I’m hoping we will be able to say the same about local school sports generally a few years from now.  That these bad times made us better.  That today’s headwinds gave us the lift we needed to reach new and improved heights in school-based sports.

Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.
Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.
Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.
In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.
Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.
It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.
The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.