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Investments

July 9, 2014

Bristling from criticism that our associations are money-grabbing exploiters of children, my counterpart from Colorado said, “If we were running our programs just to make money, we would do very many things very differently.” I knew exactly what he meant.

Because we care about the health and welfare of students, because we mean what we say that the athletic program needs to maximize the ways it enhances the school experience while minimizing academic conflicts, and because we try to model our claim that no sport is a minor sport when it comes to its potential to teach young people life lessons, we operate our programs in ways that make promoters, marketers and business entrepreneurs laugh, cry or cringe.

If money were the only object, we would seed teams and select sites to assure the teams that attracted the most spectators had the best chance to advance in our tournaments, regardless of the travel for any team or its fan base. If money were the only object, we would never schedule two tournaments to overlap and compete for public attention, much less tolerate three or four overlapping events. If money were the only object, we would allow signage like NASCAR events and promotions like minor league baseball games.

Those approaches to event sponsorship are not wrong; they’re just not right for us. And we will live with the consequences of our belief system. 

During the 2012-13 school year, 438 of the MHSAA’s 2,097 District, Regional and Final tournaments lost money. Not a single site in golf, skiing or tennis made a single penny. Over 17 percent of all other sites brought in less revenue than the direct expenses incurred at the site. In no sport did every District, Regional and Final site have revenue in excess of direct expenses.

In fact, in only three sports – boys and girls basketball and football – is revenue so much greater than direct expenses overall that it helps to pay for all the other tournaments in which the MHSAA invests.

That’s right: invests. When we present our budget to our board, we talk about the MHSAA’s investment in providing tournament opportunities in all those sports and all those places that cannot sustain the cost of those events on their own.

Leadership Impressions - #1 (The Double Win)

June 8, 2018

I have tried to treat the staff I’ve hired at the Michigan High School Athletic Association the way I wanted to be treated as a staff member before I came to the MHSAA as executive director. I wanted to be given a job and be allowed to run with it, without interference.

This dislike I have for micromanagement turned out to be a double win. Staff have enjoyed their freedom, and I’ve enjoyed mine. By not spending time overseeing and second-guessing staff, the executive director has had time to work on other matters.

Those other matters have sometimes turned out to be unique and defining features of the MHSAA. For example:

  • The only state high school association to publish an issued-focused magazine, benchmarks.

  • The only state high school association to conduct a face-to-face, multi-level coaches education program anytime, anywhere across the state, the Coaches Advancement Program.

  • The only state high school association to conduct the true sport of girls competitive cheer.

  • The only state high school association to mandate reporting of all suspected concussions in practices or competition for all sports by all member high schools.

  • The only state high school association to pay for concussion care “gap” insurance for all students in grades 6 through 12, at no cost to schools or families.

  • The only state high school association with a Task Force on Multi-Sport Participation.

But at least as often, this time for reflection has helped the association identify areas of weakness that could be turned into strengths. For example:

  • It allowed us to be among the nation’s earliest adopters of concussion protocols, and then to see the need to appoint a task force to address contact/collision exposure during football practice.

  • It allowed us to be among the earliest adopters of regular-season recommendations and postseason requirements for managing high heat and humidity.

  • It allowed us to move from the back of the room to nearly head of the class in terms of state high school association health and safety training requirements for coaches.

It was only because the MHSAA operated with a talented and empowered staff that the executive director could devote time to the NFHS Network during the past five years, serving as the Network board chairman during its first five years of operation. This forward-looking initiative is arguably the most effective platform the National Federation of State High School Associations has ever had for promoting school-based sports and the values of educational athletics.

A hands-off, lead-by-example leadership style unlocks the time leaders need to look down the road and around the corner, to try to separate trendy fad from fundamental trend.

Sports is a slave to defined season and contest starting and stopping points that promote routine. But in today’s world, school sports requires anything but routine thinking. And breaking from routine thinking demands that high school athletic association leaders leave their staff alone and replace as many supervisory hours as possible with opportunities to learn from people in other places working in other disciplines ... and then to disrupt our routines with some of those ideas.