Investing in Kids
May 31, 2016
Tom Farrey, the journalist and author who now serves as executive director of the Aspen Institute’s Sports & Society Program, included this comment in his opening remarks at the “Project Play” Summit on May 17 in Washington, D.C.: “Invest in kids who aren’t your own.”
Upon hearing that, I thought this is precisely what coaches do ... the good ones anyway. They pour their lives into the lives of athletes. And in school sports, they do it not so much to improve students’ chances to be successful in an athletic contest as to be successful in life after competitive sports.
This is why the Michigan High School Athletic Association pours so many resources into coaches education. The MHSAA’s Coaches Advancement Program is delivered face to face anytime and anywhere schools, leagues or coaches associations can gather 20 or so learners.
For 2016-17, the MHSAA is offering every member junior high/middle school and senior high school $300 in free CAP training – six $20 vouchers and three $60 vouchers. Visit the CAP administrative page in July. (Users must be logged in as administrators to access the vouchers.)
Organized sports without trained coaches can do more lifetime harm than good. Coaches education, infused with the core values of educational athletics, is a necessity, not a luxury. And sports without purposefully trained coaches can be a liability.
Money, Money Everywhere, But ...
June 23, 2016
Weather-watchers will often complain that there is too little rain where it’s needed, and too much rain where it is not.
I feel the same way about money and sports – too little money where it’s needed, and too much money where it is not.
While physical education is being eliminated in elementary schools and interscholastic athletics are being gutted in junior high/middle schools and high schools, college sports are awash in extravagant new revenue from broadcasting and merchandising rights. For example ...
The athletic departments of UCLA, Ohio State, California, Notre Dame and Wisconsin will receive more than $1 billion combined from Under Armour over the next 15 years. The University of Michigan has announced a 15-year, $169 million deal with Nike. Michigan State University has a multimedia rights deal pending with Fox Sports worth $150 million over 15 years. Both Michigan and MSU will benefit richly from what is likely to be a new $440 million per year package with the Big Ten Network.
Meanwhile, for lack of funds, schools reduce or eliminate physical activity from the school and after-school curricula. Inactivity rates soar, as do childhood obesity rates, as do medical expenses to treat obesity-related illnesses in adults.
In sports as in most other aspects of American society, ours is a free-market system that allows the rich to get richer, with little regard for the consequences. It’s a system that invites misplaced priorities. Of celebrity more than substance. Of immediate gratification over investing in the long-term health of a nation and its people.