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Innovation Obstacles
April 12, 2013
It doesn’t take long to compile a dozen or more examples of products or businesses that have disappeared, or nearly so, because the world changed while the product or business did not.
Think eight-track tapes and players. Consider what digital photography has done, from the Eastman Kodak Company to out-of-business local studios. What the Internet has done to travel agents. See what’s happened and still happening to print newspapers across the country, to magazines, and to both local and large chain bookstores.
It is not at all rare that businesses fail to reinvent themselves. For many reasons, including admirable passion for what they are doing, business leaders often miss the trends or ignore the signs that suggest the need to change their products or their entire business model.
As Geoff Colvin wrote in FORTUNE magazine Feb. 25, 2013, “Business model innovation is a competency that doesn’t exist in most companies.” He continued: “The largest obstacles will be weak imaginations, threatened interests, and culture.”
I suspect that those are also the three major obstacles we must overcome as we think about the future of interscholastic athletics.
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Does school-based sports, with a 100-year-old history, have a 50 or even 15 year future in schools and society?
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If so, should the business model change? And if so, how?
I suspect that some of what we think is change may be no better than rotating bald tires on our car; when what we really need is new tires, or no tires at all.
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Starting Five
December 6, 2016
The Task Force on Multi-Sport Participation which the Michigan High School Athletic Association appointed early in 2016 has identified its top five projects. They all encourage the MHSAA and its member schools to get in the game earlier.
The Task Force wants the MHSAA to:
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Partner with groups which are promoting diverse physical activity for youth, like the NFL’s “Play 60” and the United Dairy Industry of Michigan’s “Fuel Up” programs.
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Meet with groups which could influence more and better physical education in schools that would encourage more sport sampling by youth and increased literacy in basic athletic skills and movements.
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Prepare tools for administrators to use when interviewing coaches, conducting preseason meetings for coaches and encouraging coaches to “walk the talk” of promoting balanced, multi-sport participation by members of their school teams.
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Prepare for junior high/middle school and elementary school parents a “What Parents Should Know” guidebook with units created by medical personnel, high school and college athletes and coaches, educators and sports scientists.
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Prepare for junior high/middle school and elementary school parents a “Reality Check” video describing the costs of sports specialization and the facts about sports as a path to college tuition assistance.
Those who love and lead school sports cannot wait until kids (and their parents) reach high school before we start talking with them regarding the values of school-sponsored sports, the benefits of multi-sport participation, and the meaning of success in educational athletics.