Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.
Football Week in Michigan
November 24, 2017
One of the best and most influential friends of school sports I know from outside the field of school sports is Greg Hammaren, senior vice president and general manager of FOX Sports Detroit.
Greg has observed his children participate in school sports and has taken special interest in treating educational athletics with first class efforts when producing MHSAA Finals in football and basketball for many years. He has been respectful of what we value and how we do things in high school sports.
About one year ago, Greg observed that his network and most other well-known names in live cable or over-the-air video sports production were abandoning the high school level. He felt that FOX Sports Detroit should not join that trend. But he had to convince the parent company in southern California that we were valued by Michigan’s consumers and advertisers. He has done just that.
The Michigan High School Athletic Association Football Playoff Finals dominate the schedule for FOX Sports Detroit’s first annual Football Week in Michigan this November. Over eight days, the best high school, college and professional football involving Michigan teams is being featured on a variety of FOX video platforms – FOX Sports Detroit, FS1, FOX Sports GO!, Big Ten Network and FOX over-the-air television.
MHSAA championship football games provide 10 of the 13 games during FWIM. The prep schedule began on Nov. 18 when the two divisions of the 8-Player Football Finals were shown live on the FOX Sports Detroit Facebook page from the Superior Dome in Marquette. Delayed telecasts of both games were aired on FOX Sports Detroit on Nov. 21.
This weekend, seven of the eight 11-Player Football Finals on Nov. 24-25 are being shown live on FOX Sports Detroit-PLUS, the exception being the Division 4 game tonight which will be shown on a same-day delayed basis on FOX Sports Detroit this evening at 11:30 p.m. All of the 11-player Finals will be available live on FOX Sports GO!
Over-the-air FOX television affiliates in Michigan also have the option to carry 11-player Final games being shown live in their markets if they have a local team participating in a game. Participating affiliates are: Alpena – WBKB-DT2 (11.2); Cadillac – WFQX-TV (32); Detroit – WJBK-TV (2); Flint – WSMH-TV (66); Grand Rapids – WXMI-TV (17); Lansing – WSYM-TV (47); Marquette – WLUC-DT2 (6.2); Sault Ste. Marie – WWUP-DT2 (10.2); Vanderbilt – WFUP-TV (45). Check local listings for games to be shown locally.
Football Week in Michigan – Greg’s brainchild – was officially recognized in October in a Proclamation by Michigan Governor Rick Snyder.
FOX Sports Detroit’s MHSAA Football Playoff coverage began Oct. 22 at 7 p.m. with the announcement of the pairings for the 2017 playoffs on the Selection Sunday Show on FOX Sports Detroit-PLUS. Each week throughout the playoffs leading up to the 11-player Finals, the FOX Sports Detroit Prep Zone featured four games viewed live on FoxSportsDetroit.com and FOX Sports GO! – with one game also available live on the FOX Sports Detroit Facebook page.