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Guarding the Gate

February 24, 2012

More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.

Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.

And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.

We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.

As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content:  i.e., schools.

Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.

So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.

Anytime, Anywhere

July 28, 2014

The MHSAA’s Coaches Advancement Program (CAP) is like no other high school level coaches education program in the US.
In an online world, including many other ways here at the MHSAA, CAP still trades purposefully in face-to-face learning; and the MHSAA Is committed to delivering sessions “anytime, anywhere” – any time a school, district, league or coaches association will sign up 20 coaches, the MHSAA will deliver one or more of the six CAP levels the group requests.
About 60 percent of those who complete CAP Levels 1 through 5 do so as a part of their course work at one of seven colleges or universities in Michigan (Central Michigan University, Kalamazoo Valley Community College, Lake Michigan Community College, Muskegon Community College, Northern Michigan University, Oakland County Community College and Western Michigan University).
The other 40 percent of those who complete CAP – and this will be a growing percentage – do so through sessions facilitated by a group of people who have committed many evenings and weekends to CAP’s “anytime, anywhere” approach to ongoing, adult education. During 2013-14, Jerry Haggerty, athletic director at Hamilton High School, led all presenters, teaching 25 sessions. Among other of the busiest presenters were Tony Moreno of Eastern Michigan University; retired athletic administrator Jim Feldkamp; Ken Mohney, athletic director at Mattawan; and Hally Yonko, athletic director at Ann Arbor-Gabriel Richard High School.
The leader of boundless energy and enthusiasm for CAP is MHSAA Assistant Director Kathy Vruggink Westdorp. In 2016-17, CAP Level 1 or 2 becomes a requirement for all persons hired for the first time at any MHSAA member school after July 31, 2016 as a high school varsity head coach. Kathy and a growing cadre of presenters are eagerly awaiting that challenge.
The team closed the 2013-14 school year by presenting eight levels of CAP at six different sites over six days, June 9-14, and then conducted CAP Levels 1, 2 and 3 on three consecutive days, June 19-21, at Clinton High School.