Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.
The Next Big Thing
February 16, 2016
The full-time athletic director, without a lot of other duties and with support for clerical matters as well as event supervision, is a situation rarely seen in secondary schools today. That’s bad for students, schools and school sports.
Today, typically the athletic director’s job is divided among many areas of a school’s operations. And when a veteran athletic director retires, moves up or otherwise moves on, it is typical that the “replacement” is an inexperienced person who is given even more to do with less time to do it.
So, when I asked the MHSAA Representative Council in December to talk about and commit to writing what it believes is the “next big thing” the MHSAA should be doing, it was not surprising to me that the consensus was this: “We should be conducting much more Athletic Director In-Service training, both in person and electronically, for both new ADs and veterans; and we shouldn’t shy away from a ‘back-to basics’ approach, with testing.”
The theme of the responses of Representative Council members in December was that as schools are becoming increasingly under-resourced, the MHSAA must do more. Clearly, the Representative Council (as a group) has lower expectations for what schools can do for themselves, and higher expectations for what the MHSAA should be doing to help schools. If there is a worry in all this, it is that the Representative Council is losing confidence in the principle of “institutional control,” and the Council sees the need to place increasing demands on the MHSAA to train, oversee and actually do things that would have been an overreach of our proper role 20 or even 10 years ago.
The transformational idea here – I don’t like it, but perhaps it’s unavoidable – is that the MHSAA must do more because of the reality that overburdened, under-resourced school personnel can only do less. And, if we fail to do more, school sports will continue to create problems for itself, and worse, continue to drift to a point where school sports are barely distinguishable from non-school sports programs.
We are seeing building athletic directors less engaged in the administration of school sports and, in their place, local administrators are depending on third parties to schedule games and assign officials, or they are delegating scheduling and most administrative details to their coaches, an increasing number of whom are nonfaculty members who have more affinity to non-school sports than school sports. This isn’t just happening in skiing, golf and bowling but also in basketball and other sports.
As we inventory the controversies we’ve endured this past fall, we see that in almost every case there was a lack of knowledge or execution at the local level that created a problem which people then were all too ready to blame the MHSAA for. The policy or the organization gets criticized for an individual’s deficient attention or action at the local level. And every controversy is a distraction – it gets in the way of our work, and it adversely affects our ability to convey a positive message about the important role of educational athletics in the lives of students, schools and society.