Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.
Secret Sauce
April 19, 2016
The MHSAA has appointed a task force to meet throughout 2016 to develop strategies to promote multi-sport participation by student-athletes. In that spirit I have departed from tradition and will be identifying current students by name in this space, approximately once each month, who are the Superstars of Multi-Sport Participation.
Last month (March 11) it was Plainwell High School senior Jessica Nyberg. This month’s “Superstar” is Saugatuck High School junior Blake Dunn, who is on course to earn 16 high school letters ... four years of four sports.
My first thought was that maybe four sports each school year is too many and might get in the way of academics. But Blake is carrying a 3.95 GPA so far; so he appears to have that priority in the right place.
My second thought was that he must be an abnormally large and gifted physical specimen. But no, Blake is a pretty normal 5-11, 180-pounder. It’s hard work that people have described as his secret sauce.
My third thought is that Blake is fortunate to have coaches who will accommodate his passions and be flexible with practice demands so that he can be a part of two teams at the same time during the spring and also during the inevitable overlap of seasons from fall to winter and winter to spring.
School sports is a team sport. It’s adults working together to allow students to learn and grow in a variety of activities. It’s placing adolescents’ needs above adults’ desires, which might be the secret sauce in promoting multi-sport participation.