Guarding the Gate
February 24, 2012
More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.
Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.
And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.
We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.
As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content: i.e., schools.
Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.
So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.
The One Thing
June 17, 2016
“If funding were not an issue, what’s the one thing you would do at the MHSAA?”
That’s the question posed late last month by a candidate for employment at the MHSAA; and I answered without any hesitancy.
I would require and pay for both initial and continuing education of all coaches, both high school and junior high/middle school, head coaches and assistants, paid and volunteer. It would occur mostly face to face, and it would be intentional in its conveyance of the meaning of educational athletics and the definition of success in school-sponsored sports.
The coach is the front line in the delivery of the core values of educational athletics and the immediate and lifetime benefits of school sports participation. More than any other person, coaches can change students’ lives and they can create a culture in their program that changes the attitudes of parents toward youth sports and the attitudes of spectators toward officials.
The well-trained coach, the purposefully trained coach, not only gives the student a better experience, that coach also gives parents a reality check and helps give officials a more sportsmanlike atmosphere in which to work. Well-trained coaches enhance almost every aspect of the school sports experience – improving participant safety and promoting a lifetime of healthy habits; teaching and demanding good sportsmanship that evolves toward good citizenship; promoting teamwork, hard work, fair play, respect for rules and others.
Delivering with purpose and passion initial and ongoing education that is research-based, student-focused and required of all interscholastic coaches, is best for kids and for the future of school sports in Michigan. And it would contribute mightily to the quality of our schools and communities.
Over the past decade, approximately 20,000 individuals have completed one or more levels of the MHSAA Coaches Advancement Program (CAP). The goal should be 20,000 coaches through multiple levels of CAP each year. That’s the one thing the MHSAA should do.