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Guarding the Gate

February 24, 2012

More slowly than I would like, because it’s not a field in which I’ve had formal training or extensive practical experience, I’ve been learning about the world of startup companies and venture capitalists that discovered the sports world in the 1990s and have proliferated during the past decade.

Usually with their founder making the contact, many of these young companies have reached out to the MHSAA, hoping we will embrace and endorse or utilize their new product or service. Almost all owe their existence to the World Wide Web and to the passion of their founder, either for sports or for a concept they think solves some need of athletes, coaches or fans . . . or advertisers and sponsors.

And almost every one of these startups is looking for an exit; looking for a bigger fish to swallow them whole. And paying them handsomely for consuming the young guppy. A lucky few make what the industry calls the “Big Exit,” like a major network buying the startup for many millions of dollars.

We hear from many of these startups that the advertisers are clamoring for this or that they are promoting, but we usually see one of two things happen. Either the advertisers show so little interest that the startup fails, or what support the advertisers do provide goes to the venture capitalists and not to those providing the content.

As we screen the plethora of proposals to capitalize on high school sporting events in Michigan, we look for two kinds of assurances. First, that the suitor doesn’t have an exit strategy; and second, that the initiative will have direct benefit in terms of both money and message to those providing the content:  i.e., schools.

Most of the initiatives we screen will assist schools with neither money nor message, and some of them would actually provide a message that is contrary to the mission of educational athletics.

So we’re guarding the gate, in both directions – controlling the entrance to the high school sports market in Michigan, as well as the escape of those who are in our market for a fast buck and quick exit, big or small.

Attendance on the Rise

December 23, 2016

One of the features of school sports that is unmatched by non-school youth sports travel teams is that school events usually draw crowds of spectators. Not just family members, but classmates and citizens of the local community are drawn to attend school sports events.

Among proof of the enduring importance and high profile of school-sponsored sports is that Michigan High School Athletic Association tournament attendance continues to climb despite all the distractions of modern society. Here are highlights reported by the Michigan High School Athletic Association’s Geoff Kimmerly in October:

  • Girls postseason events set a record for attendance for the third straight school year in 2015-16, and overall tournament attendance spiked to its highest total of the last five years.

  • Total attendance for 2015-16 was 1,484,095 fans, an increase of 6.8 percent over the previous year. Girls attendance was 473,241 fans, an increase of 10,141 (or 2.2 percent) over the record total from 2014-15. Boys attendance was 1,010,854 fans, a four-year high helped notably by an increased football crowd in 2015.

  • The third straight girls record showing got a boost from girls competitive cheer, which set an overall attendance record for the 13th straight season with 39,906 fans and also set attendance records at the Final (19,993) and District (12,867) levels. The track & field and bowling tournaments, which include attendance for girls and boys events combined, also set overall records. Track & field broke a 2011-12 record with 37,773 fans overall and a Regional record of 22,413, and bowling set an overall attendance record for the fifth straight season with 13,919 fans and a Regional record of 9,948.

  • Football attendance rebounded significantly after a snowy opening weekend in 2014 resulted in the lowest playoff attendance since the 256-team 11-player field was introduced in 1999. Overall football attendance jumped to a three-year high of 389,897, a 25.4 percent increase from the 2014 postseason and with increases seen at the Pre-District, District and Regional levels.

  • Ten more tournament series showed increases in total attendance over the 2014-15 school year: girls gymnastics (2.0 percent), girls softball (2.8 percent), baseball (0.5 percent), girls swimming & diving (12.7 percent), boys swimming & diving (14.6 percent), boys basketball (1.5 percent), girls and boys cross country (combined, 2.1 percent), boys soccer (2.4 percent), team wrestling (1.6 percent) and individual wrestling (1.7 percent) all saw increases in overall attendance from the previous school year. Girls Volleyball fell just shy of equaling the previous year’s record, drawing 110,638 fans, a decrease of 293 from the 2014 season but still the second-most since records first were kept in 1990-91. Girls volleyball did, however, set attendance records at the Regional (26,445) and Semifinal (4,765) levels of the tournament.

  • The Boys Basketball Finals draw of 47,407 was a five-year high and a 16.9 percent increase from 2014-15. The Girls Basketball Finals drew 22,301 fans, the most for a Semifinals/Finals weekend since 2004-05 and an increase of 12 percent over 2014-15. Girls basketball’s overall tournament attendance of 169,523 was a decrease of 1.2 percent from 2014-15, but still the second-highest attendance for the sport since 2005-06.

  • Overall girls softball attendance increased for the third straight year to 44,515, the highest total since the record-setting spring of 1994-95.

  • Team Wrestling Regionals reached a seven-year high and individual wrestling’s rise was fueled by increases at all three levels of that tournament, including five-year highs at the Regional and Final levels.

  • Boys Soccer Finals drew 4,906 fans, the most for that event since 2007-08.

Not included in these figures are those who attend MHSAA tournaments in golf, skiing and tennis for which admission typically is not charged and likely pushed the total attendance over 1.5 million for the 2015-16 school year.