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Grateful for Guidance

November 27, 2015

I have heard, and I believe, that the most important thing a father can do for his children is to love their mother. And my father certainly did, establishing a pattern for my own life that leads the list of things for which I’m most grateful during this Thanksgiving week.

Yes, Dad was the director of the Wisconsin Interscholastic Athletic Association for as long as I have been the director of the MHSAA, and I’m sure there’s a pattern there as well. But it was Dad’s devotion to Mom that provided the deeper impression and more lasting impact.

I’m also grateful for the way my father supported my athletic career. He was always present, but never overbearing. While his career as a multiple hall-of-fame athlete and coach might have earned him the right to critique my performances as an athlete, he never did. He would answer the questions I had, but never offer unsolicited opinions.

I’m very grateful for Dad’s solid, silent support; and I only wish that more parents today would take the approach my father did. I believe their kids would enjoy sports more ... as much as I did ... so much that it became my career.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.