A Game Changer

July 9, 2012

In the year 2000, fewer than 300,000 books were published in the United States.  In 2010, more than a million were published.

This means that electronic media didn’t kill the book publishing industry, as some experts predicted.  Quite the opposite.  But electronic media surely changed the industry in several major ways, including:

  • It democricized the industry – made it cheaper and easier for almost all of us to publish whatever we want, whenever we want, even if only our family and closest friends might read it.
  • It dumbed down the industry.  With almost everybody able to produce almost anything, the average quality of published works has plummeted.

The importance of these book industry statistics to us is that they point to what can and does happen in other aspects of life, including school sports.  They provide evidence that sometimes what we think might crush us, only changes us.  Causes us to do things differently – cheaper, faster or better and, sometimes, all three at once.

Some of us in school sports may, sometimes, curse electronic media; but many of the changes they have brought us are positive.  Like officials registering online, receiving game assignments online and filing reports online.  Like schools rating officials online; and online rules meetings for coaches and officials.  Like schools scheduling games online, and spectators submitting scores online.  Like the ArbiterGame scheduling program the MHSAA is now providing all its member high schools free of charge.

Little League Lessons

September 12, 2014

Little League Baseball turned 75 years of age this year, and the anniversary had shone a media spotlight on the organization even before a hard-throwing female pitcher stole the show at the Little League World Series last month.
Little League’s veteran CEO Steve Keener gave Street & Smith’s Sports Business Journal (Aug. 4-10) the same words we’ve said often to ourselves about school-sponsored sports. He said:  “... our mission today is the same as it was 75 years ago. We just have to find different ways to tell the story ...”
One of Little League’s responses to this challenge parallels our own. In the words of Sports Business Journal, Little League “has turned its website into a vast resource” for league administrators’ tools, for coaches education and for parents.
Like school sports, Little League has different parents today than years ago. “For them, the youth sports fields aren’t so much a destination as a path;” and they need help navigating the pressures from instructors selling lessons, travel leagues promising exposure to college recruiters and professional scouts, and coaches of other sports who threaten that without year-round specialization, the “next level” will be beyond their child’s reach.
Like school sports, Little League still preaches the benefits and encourages multi-sport participation; but Little League has succumbed to pressure and now offers a fall program in addition to its late spring and summer program. Keener explained to Sports Business Journal: “... leagues were going to offer a program in the fall with Little League or without it, so he’d prefer they be subject to the same oversight as they are in the traditional season. ‘We offer it because we can’t stop it,’ Keener said. ‘We can’t make it go away. So we have to live with it and manage it.’ ”
We have often talked about taking a similar approach to summer basketball, 7-on-7 football and other programming that is currently outside the quality control that some school administrators and coaches think is needed.