A Game Changer

July 9, 2012

In the year 2000, fewer than 300,000 books were published in the United States.  In 2010, more than a million were published.

This means that electronic media didn’t kill the book publishing industry, as some experts predicted.  Quite the opposite.  But electronic media surely changed the industry in several major ways, including:

  • It democricized the industry – made it cheaper and easier for almost all of us to publish whatever we want, whenever we want, even if only our family and closest friends might read it.
  • It dumbed down the industry.  With almost everybody able to produce almost anything, the average quality of published works has plummeted.

The importance of these book industry statistics to us is that they point to what can and does happen in other aspects of life, including school sports.  They provide evidence that sometimes what we think might crush us, only changes us.  Causes us to do things differently – cheaper, faster or better and, sometimes, all three at once.

Some of us in school sports may, sometimes, curse electronic media; but many of the changes they have brought us are positive.  Like officials registering online, receiving game assignments online and filing reports online.  Like schools rating officials online; and online rules meetings for coaches and officials.  Like schools scheduling games online, and spectators submitting scores online.  Like the ArbiterGame scheduling program the MHSAA is now providing all its member high schools free of charge.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.