A Game Changer
July 9, 2012
In the year 2000, fewer than 300,000 books were published in the United States. In 2010, more than a million were published.
This means that electronic media didn’t kill the book publishing industry, as some experts predicted. Quite the opposite. But electronic media surely changed the industry in several major ways, including:
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It democricized the industry – made it cheaper and easier for almost all of us to publish whatever we want, whenever we want, even if only our family and closest friends might read it.
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It dumbed down the industry. With almost everybody able to produce almost anything, the average quality of published works has plummeted.
The importance of these book industry statistics to us is that they point to what can and does happen in other aspects of life, including school sports. They provide evidence that sometimes what we think might crush us, only changes us. Causes us to do things differently – cheaper, faster or better and, sometimes, all three at once.
Some of us in school sports may, sometimes, curse electronic media; but many of the changes they have brought us are positive. Like officials registering online, receiving game assignments online and filing reports online. Like schools rating officials online; and online rules meetings for coaches and officials. Like schools scheduling games online, and spectators submitting scores online. Like the ArbiterGame scheduling program the MHSAA is now providing all its member high schools free of charge.
Focus on Fun
June 2, 2017
Thousands of hours of professional development programs have been devoted to the topic of change and how to cope with what has changed, what is changing and what will change. But I’ve been impressed recently that it is more worthwhile to focus on what has not changed, is not changing and is unlikely to ever change.
John O’Sullivan, author and creator of Changing the Game Project (see changingthegameproject.com), brought this most powerfully to my mind in an article he wrote for the Spring/Summer 2017 edition of Midwest Sports Planner, titled “Some Things Never Change: Applying the Amazon Business Model to Youth Sports.”
While I can think of several things about the Amazon business model that could corrupt youth sports, the point Mr. O’Sullivan makes is based on this answer Amazon CEO Jeff Bezos gave in an interview. Mr. Bezos said:
“I almost never get the question: ‘What’s not going to change in the next ten years?’ And I submit to you that question is actually more important (than what is going to change) because you build a business strategy around the things that are stable ...”
Mr. O’Sullivan asks: “What if we did the same thing in youth sports? What if we stopped worrying about everything that changes and instead focus on the one thing that does not?”
That one thing, according to O’Sullivan, is why kids play sports. “The answer, according to every piece of research I have ever read, in nearly nine out of ten athletes surveyed, is this: ‘Because it’s fun. I play sports because I enjoy them.’”
This squares with all the research we’ve received at the Michigan High School Athletic Association, and it admonishes local, league and state leaders of school sports to search for and deliver policies, procedures and programs that will keep fun foremost in school sports.
Fun does not mean frivolous or inconsequential. It doesn’t mean there can’t be high standards of eligibility and conduct. It doesn’t mean there are not aches and pains or highs and lows or lessons to be learned.
When properly focused, competitive interscholastic athletics trades in difficult fun, devoted friendships and dedication to fitness throughout life. And we should market ourselves accordingly.