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Second Half by MHSAA

Is a Future Possible?

September 8, 2011

While interviewing candidates for a staff position, we posed the question:  “What will school sports look like a generation from now?”  And we followed up with:  “What will the MHSAA need to do to be of relevant service in that future?”

In a follow-up interview with one of the leading candidates, when I invited questions, that candidate turned the tables and asked me what I thought school sports and the MHSAA would look like in 10 or 20 years.

These exchanges, and all that has been changing as school districts chop away at school budgets and programs, has me wondering if a future is possible for school sports.  But the answer is almost certainly “Yes.” 

School sports have survived two World Wars, the Korean War and Vietnam, as well as the Great Depression and multiple recessions.  School sports has existed before and after interstates and the Internet, before and after suburban sprawl and space exploration, before and after television and Twitter, before and after . . . well, you get the point.

Will school sports change?  Certainly.  But if history is a good indicator, it will change more slowly than the society around it.  And many people will cherish that gap.

Story Power

January 12, 2015

I spend time every day surfing the MHSAA’s family of websites – MHSAA.com, Second Half and MHSAA.tv. My counterpart in another state was astounded that I do this, and incredulous that I could find the time to do this. But it makes perfect sense to me.
More people visit our websites on a typical day than visit our office in East Lansing during an entire year. We have more visitors to our websites during a typical month than attend all of our postseason tournaments combined during a typical year.
We have more opportunity to make first impressions through electronic entry than tournament turnstiles; and for the large majority of people who make contact with the MHSAA, electronic media may provide the only impression they will ever get of the MHSAA.
This is why we have styled the MHSAA’s websites in a manner that is visually pleasing and easy to navigate on both desktop and mobile devices. And this is why we have stuffed these websites not only with schedules, scores and stats but also with stories; and it’s why the stories are presented in text, audio, pictures and video streaming.
We know that those who share the stories of school sports most effectively will shape the message of school sports most persuasively.
Our job is not merely regulation of school sports, but communication about school sports – not merely event management, but content management – managing the message and meaning of school-sponsored sports.