Football Week in Michigan
November 24, 2017
One of the best and most influential friends of school sports I know from outside the field of school sports is Greg Hammaren, senior vice president and general manager of FOX Sports Detroit.
Greg has observed his children participate in school sports and has taken special interest in treating educational athletics with first class efforts when producing MHSAA Finals in football and basketball for many years. He has been respectful of what we value and how we do things in high school sports.
About one year ago, Greg observed that his network and most other well-known names in live cable or over-the-air video sports production were abandoning the high school level. He felt that FOX Sports Detroit should not join that trend. But he had to convince the parent company in southern California that we were valued by Michigan’s consumers and advertisers. He has done just that.
The Michigan High School Athletic Association Football Playoff Finals dominate the schedule for FOX Sports Detroit’s first annual Football Week in Michigan this November. Over eight days, the best high school, college and professional football involving Michigan teams is being featured on a variety of FOX video platforms – FOX Sports Detroit, FS1, FOX Sports GO!, Big Ten Network and FOX over-the-air television.
MHSAA championship football games provide 10 of the 13 games during FWIM. The prep schedule began on Nov. 18 when the two divisions of the 8-Player Football Finals were shown live on the FOX Sports Detroit Facebook page from the Superior Dome in Marquette. Delayed telecasts of both games were aired on FOX Sports Detroit on Nov. 21.
This weekend, seven of the eight 11-Player Football Finals on Nov. 24-25 are being shown live on FOX Sports Detroit-PLUS, the exception being the Division 4 game tonight which will be shown on a same-day delayed basis on FOX Sports Detroit this evening at 11:30 p.m. All of the 11-player Finals will be available live on FOX Sports GO!
Over-the-air FOX television affiliates in Michigan also have the option to carry 11-player Final games being shown live in their markets if they have a local team participating in a game. Participating affiliates are: Alpena – WBKB-DT2 (11.2); Cadillac – WFQX-TV (32); Detroit – WJBK-TV (2); Flint – WSMH-TV (66); Grand Rapids – WXMI-TV (17); Lansing – WSYM-TV (47); Marquette – WLUC-DT2 (6.2); Sault Ste. Marie – WWUP-DT2 (10.2); Vanderbilt – WFUP-TV (45). Check local listings for games to be shown locally.
Football Week in Michigan – Greg’s brainchild – was officially recognized in October in a Proclamation by Michigan Governor Rick Snyder.
FOX Sports Detroit’s MHSAA Football Playoff coverage began Oct. 22 at 7 p.m. with the announcement of the pairings for the 2017 playoffs on the Selection Sunday Show on FOX Sports Detroit-PLUS. Each week throughout the playoffs leading up to the 11-player Finals, the FOX Sports Detroit Prep Zone featured four games viewed live on FoxSportsDetroit.com and FOX Sports GO! – with one game also available live on the FOX Sports Detroit Facebook page.
Investments
July 9, 2014
Bristling from criticism that our associations are money-grabbing exploiters of children, my counterpart from Colorado said, “If we were running our programs just to make money, we would do very many things very differently.” I knew exactly what he meant.
Because we care about the health and welfare of students, because we mean what we say that the athletic program needs to maximize the ways it enhances the school experience while minimizing academic conflicts, and because we try to model our claim that no sport is a minor sport when it comes to its potential to teach young people life lessons, we operate our programs in ways that make promoters, marketers and business entrepreneurs laugh, cry or cringe.
If money were the only object, we would seed teams and select sites to assure the teams that attracted the most spectators had the best chance to advance in our tournaments, regardless of the travel for any team or its fan base. If money were the only object, we would never schedule two tournaments to overlap and compete for public attention, much less tolerate three or four overlapping events. If money were the only object, we would allow signage like NASCAR events and promotions like minor league baseball games.
Those approaches to event sponsorship are not wrong; they’re just not right for us. And we will live with the consequences of our belief system.
During the 2012-13 school year, 438 of the MHSAA’s 2,097 District, Regional and Final tournaments lost money. Not a single site in golf, skiing or tennis made a single penny. Over 17 percent of all other sites brought in less revenue than the direct expenses incurred at the site. In no sport did every District, Regional and Final site have revenue in excess of direct expenses.
In fact, in only three sports – boys and girls basketball and football – is revenue so much greater than direct expenses overall that it helps to pay for all the other tournaments in which the MHSAA invests.
That’s right: invests. When we present our budget to our board, we talk about the MHSAA’s investment in providing tournament opportunities in all those sports and all those places that cannot sustain the cost of those events on their own.