Football Week in Michigan

November 24, 2017

One of the best and most influential friends of school sports I know from outside the field of school sports is Greg Hammaren, senior vice president and general manager of FOX Sports Detroit.

Greg has observed his children participate in school sports and has taken special interest in treating educational athletics with first class efforts when producing MHSAA Finals in football and basketball for many years. He has been respectful of what we value and how we do things in high school sports.

About one year ago, Greg observed that his network and most other well-known names in live cable or over-the-air video sports production were abandoning the high school level. He felt that FOX Sports Detroit should not join that trend. But he had to convince the parent company in southern California that we were valued by Michigan’s consumers and advertisers. He has done just that.

The Michigan High School Athletic Association Football Playoff Finals dominate the schedule for FOX Sports Detroit’s first annual Football Week in Michigan this November. Over eight days, the best high school, college and professional football involving Michigan teams is being featured on a variety of FOX video platforms – FOX Sports Detroit, FS1, FOX Sports GO!, Big Ten Network and FOX over-the-air television.

MHSAA championship football games provide 10 of the 13 games during FWIM. The prep schedule began on Nov. 18 when the two divisions of the 8-Player Football Finals were shown live on the FOX Sports Detroit Facebook page from the Superior Dome in Marquette. Delayed telecasts of both games were aired on FOX Sports Detroit on Nov. 21.

This weekend, seven of the eight 11-Player Football Finals on Nov. 24-25 are being shown live on FOX Sports Detroit-PLUS, the exception being the Division 4 game tonight which will be shown on a same-day delayed basis on FOX Sports Detroit this evening at 11:30 p.m. All of the 11-player Finals will be available live on FOX Sports GO!

Over-the-air FOX television affiliates in Michigan also have the option to carry 11-player Final games being shown live in their markets if they have a local team participating in a game. Participating affiliates are: Alpena – WBKB-DT2 (11.2); Cadillac – WFQX-TV (32); Detroit – WJBK-TV (2); Flint – WSMH-TV (66); Grand Rapids – WXMI-TV (17); Lansing – WSYM-TV (47); Marquette – WLUC-DT2 (6.2); Sault Ste. Marie – WWUP-DT2 (10.2); Vanderbilt – WFUP-TV (45). Check local listings for games to be shown locally.

Football Week in Michigan – Greg’s brainchild – was officially recognized in October in a Proclamation by Michigan Governor Rick Snyder.

FOX Sports Detroit’s MHSAA Football Playoff coverage began Oct. 22 at 7 p.m. with the announcement of the pairings for the 2017 playoffs on the Selection Sunday Show on FOX Sports Detroit-PLUS. Each week throughout the playoffs leading up to the 11-player Finals, the FOX Sports Detroit Prep Zone featured four games viewed live on FoxSportsDetroit.com and FOX Sports GO! – with one game also available live on the FOX Sports Detroit Facebook page.

Membership Growth

September 19, 2014

My last posting addressed the need for the Michigan High School Athletic Association to act like a member-based organization even though MHSAA membership is free and member-based revenue does not contribute to the MHSAA’s fiscal well-being. I cited the need to apply membership recruitment and retention principles as we work to attract and hold registered contest officials.

I might also have cited our need to attract and hold junior high/middle school members. While the MHSAA’s membership includes most of Michigan’s public and nonpublic high schools, fewer than half the state’s junior high/middle schools are MHSAA members.

We know the reason that most of the non-member schools at this level do not join the MHSAA is that they want to do their own thing – make their own rules – and they do not see enough benefit in MHSAA membership to overcome the advantages of their local autonomy.

They want to schedule more contests and/or sponsor longer seasons than is permitted by MHSAA rules. They are not much concerned with consistent application of playing rules, eligibility rules and limits of competition, which MHSAA membership requires. They are not much concerned with providing MHSAA-registered officials for their contests or MHSAA-purchased catastrophic accident medical insurance for their student-athletes.

There is no revenue incentive for the MHSAA to try to change these attitudes; but actually, the reasons for the MHSAA to do so are more important than money. In fact, the future of high school athletics depends more on what is happening today at the junior high/middle school level than at the high school level.

The less connected that junior high/middle school level programs are to high school programs today, the more problems the high school programs will have tomorrow – including controversies over conduct, confusion over eligibility and problems related to disconnected policies, procedures, philosophies and perspectives.

The MHSAA will serve school sports in Michigan best if it makes recruitment and retention of junior high/middle schools one of its highest priorities, and serves those schools with what the students and parents at that level want – which is, in fact, more school-sponsored competition, some even resulting in MHSAA-sponsored regional tournaments. Of course, both membership and tournament entry would be free of charge.

Just like most member organizations which need to look constantly for new, younger members, the enterprise of high school sports needs to be recruiting new schools which serve younger grades. It may not just be a matter of growth; it may be a matter of survival.