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Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.
Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.
Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.
In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.
Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.
It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.
The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.

Current Events

November 3, 2017

This is the ninth year that I have been posting blogs twice a week – each Tuesday and Friday. A recent project required I go back through the postings of the eight previous years; and a sidebar of that project is this posting.

I rediscovered that in the fall of 2009, I was writing about topics that remain current today. For example,

  • August 18 – What new sports may be in the future of high school athletics?

  • August 25 – The prospects of 8-player football.

  • September 4 – Baseball pitching rules.

  • September 8 – Video streaming.

  • October 6 – Protection from head injuries.

  • November 17 – Foreign students.

  • November 20 – Football scheduling.

  • November 27 – Football Playoffs.

And on several occasions over the first six months, the topics were problems in school finance and the financial pressures on school sports, reasons for various eligibility rules, changes in playing rules to promote participant safety, tournament classification, and the need for stronger leadership on all levels of school sports.

All of these topics remain current. Proving once again, perhaps, that the more things change, the more they stay the same. Or, that there are no genuinely new topics.