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Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.
Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.
Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.
In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.
Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.
It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.
The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.

Going on Offense

March 3, 2015

I was a defensive back on my college football team, but I refuse to be put on the defensive about the game of football.

The game is good for students, their schools and our communities. High school football is character-building for students, spirit-building for schools and community-building for cities and towns. Local school football programs ought to be part of the development plans and place-making strategies of all communities of Michigan.

The school-sponsored game has never been safer to play. The equipment has never been more protective, coaches have never had more safety training, the rules have never been more safety-oriented, and game officials have never had more encouragement to enforce those rules. The result is fewer injuries of all kinds – from nicks and bruises to ankles, knees and necks.

When the game of football has faults, we find and fix them. To continue doing so requires that we be honest with ourselves about where the game has weaknesses and be constantly alert to effective ways to improve the game.

Defensiveness gets in the way of discovering ways to go on offense. It blocks innovation and sacks aspirations before they can be launched.

I want our public to know that school-sponsored football is a great game. I also want the public to know that we aspire to keep improving the game and to exceed legal mandates. We will continue to do more than what is required and, in fact, we intend to do what’s unexpected to assure football remains a positive influence on students, schools and communities.