Family Focus
September 2, 2014
The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.
Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.
Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.
In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.
Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.
It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.
The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.
Not In School Sports
June 5, 2015
When those involved in high-profile major college sports offer advice to us in lower profile but perhaps higher principled school sports, we can quickly lose our patience.
Why, for example, would we ever listen to scheduling suggestions for high school basketball from the higher level that schedules games every day of the week, at any time of the week, anywhere on this continent or another?
These behaviors in major college basketball describe an athletic program that is orphaned from the academic mission of the colleges and universities to which they increasingly have become disconnected. We can’t let that happen to school sports.
Major college athletics is in an “arms war” of escalating costs for extravagant facilities and exorbitant coaches’ salaries. Blinded by their own ballooning budgets, college folks’ foolish suggestions for more frequent and distant high school games would increase the operational costs in the athletic departments of struggling and sometimes bankrupt school districts. We can’t let that happen in school sports.
Only when major college sports gets its house in much better order will any of its people earn the slightest right to suggest new policies and procedures for school sports. For now, much of what we see in high-profile college sports shows us what we should not do, not what we should do, in high school sports.