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Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.
Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.
Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.
In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.
Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.
It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.
The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.

Health and Safety A, B, Cs

August 18, 2015

At a recent staff meeting I asked those who had attended the annual summer meeting of the National Federation of State High School Associations to report their most prominent impression. One person said, and the others agreed, that almost every session and every topic eventually turned to health and safety.

Indeed, that is the filter through which we determine priorities, the lens through which we view every problem, and the scale on which we weigh every decision ... now more than ever.

This mindset is not the result of epidemic dangers in school sports, but because the limitless reporting of isolated incidents has created the impression that school sports is dangerous.

In fact, these are the healthiest times ever to be a high school athlete. Never have we known more and done more to improve every aspect of the experience. Give me any letter of the alphabet, and I can give you a positive progress report: A – Acclimatization policies; B – Bat standards; C – CPR requirement ... and so on.

Often our impressive progress is used against us. Make an improvement and someone is sure to spout off: “See? It isn’t safe. We need to ban it or at least remove sports from schools.”

This is why we usually pair program improvements with promotions to re-emphasize the value and values of school sports for students, schools and society, and the impressive health and safety record of school-sponsored sports.

Click “Health & Safety” for a comprehensive review of what’s going on.