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Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.
Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.
Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.
In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.
Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.
It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.
The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.

Where are the Adults?

February 2, 2016

According to Jim Tucker, a certified financial planner and National Football League Players Association registered player financial advisor, writing for the Jan. 11-17 issue of Street & Smith’s Sports Business Journal: “... university presidents, trustees and athletic directors are failing at their job of upholding the ethical standards of their universities.” They exploit, rather than educate, the so-called “student-athlete.”

He asks the right questions: “Where are the adults at our colleges and universities? Where are the adults to say no to football games on a day other than Saturday? Where are the adults to say no to athletic conferences that crisscross the country? Or adults to say no to a 35-plus-game college basketball season with excessive travel and missed class time?”

Behind the glitz and glamor of major college athletics is a program without, it appears, any rudder but the pursuit of more revenue, and less and less relationship to the educational mission of the sponsoring institutions.

I wouldn’t care about this. Except that the best predictor of what may go wrong in school sports is a look at what already has gone awry in college sports.

Those who pressure school sports to copy the college or AAU model miss the lessons that are all around us. We do not have to make the same mistakes.