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Family Focus

September 2, 2014

The year I graduated from college (1970), 40 percent of U.S. households consisted of a married couple and their children. According to research summarized in AARP The Magazine’s June-July issue, the percentage was only 19 percent in 2013.
Even more startling is this: In 1960, five percent of U.S. births were to unmarried women. In 2012, it was 41 percent.
Very far from the most important impact these trends have on life in America today is the slice of American society we serve: competitive school sports.
In the 1960s and 1970s, schools would expect two parents in attendance for each child’s games or meets. In 2014, it is not unusual that one or infrequent that both parents are absent when their son or daughter competes.
Of course, school programs today have more boys sports and an almost entirely new slate of girls sports for parents to observe than two generations ago; and many times multiple events are scheduled simultaneously and force attentive parents to miss one child’s game while another child competes elsewhere.
It’s not my purpose here to point to specific strategies needed to keep parents constructively engaged in school sports. The limit of my commentary now is to offer a reminder, even to myself, that the manner in which we did things when the family unit looked one way is very likely in need of an overhaul, or at least a tweak, when the family unit looks very different.
The challenge, of course, is finding new avenues for old messages – fresh ways to deliver lasting core values. If we continue to proclaim that our brand is family friendly, we will meet this challenge.

Why

August 5, 2016

Yesterday began my 31st year as executive director of the Michigan High School Athletic Association. When I was asked recently why I’ve served so long, I answered, “Actually, ‘why’ is the reason.”

What we do in school sports is important. How we do it is even more important. But why we do it is most important. And, to quote the last line of the last workshop speaker I heard on July 2 at the 97th Annual Meeting of the National Federation of State High School Associations, “The ‘why’ of our work is an incredible gift we’ve been given.”

The why of our work is the map that connects the dots between all that we do – all the policies, procedures and programs of competitive school-sponsored sports. The why of our work is the gravitational force that keeps what we do and how we do it grounded in the core beliefs of interscholastic athletics – healthy, amateur, local, inexpensive and inclusive programs that benefit students, schools and communities.

The why of our work sees what we do and how we do it as necessary for helping young people learn skills for life as much as skills for sports. The why of our work sees lifetime lessons available in both victory and defeat, and at both the varsity and subvarsity levels. The why of our work sees good sportsmanship not merely as an enhancement of our games but also as a precursor to citizenship in our communities.

When we begin our planning with why, then what we do and how we do it will more likely inspire and motivate others, and keep us in the game long after others have retired.

(Turns out that these ideas aren’t original. Simon Sinek lays out the “Why” premise in one of the top-viewed TED talks of all time. While the NFHS conference speaker was my inspiration, clearly Simon Sinek was his.)